Why you should invest in professional branding.
DIY Branding in Canva VS Professional Branding
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DIY Branding in Canva VS Professional Branding 〰️
We love Canva! And we’ll be the first to tell you to use Canva to make your life easier as a business owner - however, there is one thing we will ask you to avoid with Canva, and that is making your logo in Canva.
Don’t do it!
The temptation to go down the DIY path using apps like Canva to create your logo is alluring because, YES, it’s free, but we need to talk with you about the impact of professional branding.
As Branding experts at Inspiring Design, we are here to empower you to make informed choices. Let’s look at 4 reasons why you should Invest in professional branding instead of creating it in Canva.
Protect Your Intellectual Property.
While DIY apps like Canva may offer convenience and a wide array of templates, there are significant limitations when it comes to intellectual property rights and trademarking. Many Canva logos use stock images or elements, which means they lack originality and may be shared across multiple brands. This can be problematic when trademarking your logo to protect your business identity.
Trademarking a logo is essential in protecting your brand from imitators and copycats. A professionally designed logo is created from scratch, ensuring originality and uniqueness. Investing in a unique brand identity increases your chances of securing a trademark that sets you apart from competitors.
Stand Out in a Sea of Similar Logos.
Using a Canva logo incorporating stock elements may result in unintentional similarities with other logos. In some cases, this could lead to legal disputes over trademark infringement. Professional designers are well-versed in conducting thorough research to ensure your logo is distinct and compliant with trademark regulations.
Your logo is the face of your brand and plays a crucial role in building brand equity. A unique and memorable logo increases brand recognition, fostering customer trust and loyalty. This intangible value is a powerful asset that can only be achieved through professional branding.
The Value of a recognizable Logo & branding.
Your logo is the face of your brand and plays a crucial role in building brand equity. A unique and memorable logo increases brand recognition, fostering customer trust and loyalty. This intangible value is a powerful asset that can only be achieved through professional branding.
Professional branding also goes beyond superficial aesthetics. It involves crafting an authentic narrative that reflects your business's core values, aspirations, and story.
Unlike generic templates, a professional designer understands your brand essence, ensuring your identity is distinct and emotionally resonant by aligning every element of your brand, from colours and fonts to imagery and messaging.
Preparing for Future Success
Using a Canva logo incorporating stock elements may result in unintentional similarities with other logos. In some cases, this could lead to legal disputes over trademark infringement.
Avoiding generic templates, you lay a solid foundation for your business to evolve and thrive, building a lasting legacy in your industry that resonates with your audience for years to come.
Professional designers are well-versed in conducting thorough research to ensure your logo is distinct and compliant with trademark regulations. A professionally designed logo is an investment that supports your brand's future success.
Your brand is the heart and soul of your business, and it deserves to be crafted with care, creativity, and legal compliance. While DIY apps like Canva offer a quick fix, they cannot replace the expertise, originality, and strategic approach that professional branding provides.
Inspiring Design is committed to empowering you with a brand identity that reflects your business's essence and can be confidently trademarked to safeguard your intellectual property. Invest wisely in your branding today, and secure a logo that stands out, resonates with your audience, and sets the stage for a prosperous and legally protected future.
