Articles to help your business development

Squarespace seo tips

Squarespace SEO doesn't have to be intimidating! Even if you're not a pro, mastering the basics is within reach. We've curated a selection of our favorite videos across Squarespace to simplify SEO, ensuring you understand what you're doing and how to manage it effectively. Remember, consistency is key in the world of SEO.

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How to promote your Squarespace website.

There are many ways to promote your Squarespace website, but with so many options, figuring out where to start can take time.

To help you get the most out of your promotion efforts, here are our top tips for promoting your Squarespace site without paid advertising.

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5 Common Website Mistakes to Avoid.

How do you feel about your website? Is it a source of pride, a digital masterpiece that perfectly mirrors your brand and captures your audience's hearts? Or, does it leave you with a nagging sense that something crucial is amiss?

We wholeheartedly believe in empowering you to craft your own website, However, we also recognize the path might seem a tad perplexing.

Today, we unravel the five common website mistakes to avoid.

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How to design your Brand Identity.

Your brand identity is your business's visual and emotional representation that speaks volumes about who you are and what you stand for.
In this step-by-step guide, we will explore the key elements of designing a compelling brand identity that will leave a lasting impression on your target audience.

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Why you should invest in professional branding.

We love Canva! but there is one thing you shouldn’t do, and that is making your logo in Canva.
The temptation to create your logo using apps like Canva is alluring because, it’s free.

As Branding experts at Inspiring Design, we are here to empower you to make informed choices. Let’s look at 4 reasons about why you should Invest in professional branding instead of creating it in Canva.

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What is Print on demand?

Print on demand (POD) is a business model in which sellers work with third-party partners to make and sell custom merchandise. With a print on demand model, the POD partner manufactures, packs, and ships every custom product as soon as someone orders from your ecommerce store.

POD is a simple way to start earning passive income. We asked Squarespace’s Custom Merch partner, Printful, for a behind-the-scenes look at how print on demand works, the types of custom merch that can be sold, and the benefits of POD.

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4 ways to prepare your business for 2023.

2022 has been a year for Small New Zealand Businesses, as many continued to grow post-covid, or some started.

As we say goodbye to 2022 and prepare for a year - we recommend these 4 ways to prepare your business for 2023, so you can hit the ground running.

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Website traffic, Branding, Marketing Inspiring Design Website traffic, Branding, Marketing Inspiring Design

Branding before Marketing

Branding and Marketing - same thing, right?!........Not quite. Branding and Marketing are equally important and often overlap - but knowing the difference between each will help you with your strategies. In short, Branding allows you to develop and share your business message before you communicate it through Marketing.

To put it simply - it’s branding before marketing. We don’t make the rules, but every business knows it’s a golden rule.

In this blog - we break it down. What is branding? What is marketing? and we share some examples to help you understand the difference between them.

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