How to create content.
Introducing Ara Studios
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Introducing Ara Studios ||
For those who have worked with us long term, you have no doubt noticed the changes we have made to our business as we grow and as the marketing game changed. The most significant impact for many was, of course, COVID. The inability to work onsite had many businesses looking at getting their businesses online.
So last year, we ran a tonne of Masterclasses to help small businesses understand how to create social media content to market their business. Our workshops were so successful that we expanded and created a 'sister' business.
Run by myself and Kerry, a fantastic photographer, we've teamed up to run workshops that teach you how to create content regularly. Let us introduce Ara Studios!
HOW ARA STUDIOS HELPS YOU CREATE CONTENT
Masterclasses are FREE for a limited time and are run over Zoom in a Group session.
In the Instagram Basics Masterclass - you will learn how to master the basics of Instagram and amplify your business’ performance! If you're starting our fresh or need a recap, this session is the perfect foundation crash course to be in control of your Instagram business marketing. The session runs over the core basics every account needs, and you will be provided with an Instagram business basics booklet to keep and refer back to. The key focus points are Profile presentation & bio, Social Posting, Branding, Building your Community, Audience Reach and more!
With the Photography Basic Masterclass - you will learn how to create eye-catching product photography at home using your phone! The key focus points will be Basic Photography Rules, Props and Flat Lays, Selfie Tips and Basic Editing!
Masterclasses run for 1 hour, and there are only 10 spaces per date, so get in quick!
Sometimes all we need is a little extra direction and support. Guided Sessions are a great opportunity for you to spend 2 hours at the studio. During this time, you will get 1hr of guided support from the team at Ara Studios, helping you with lighting, composition, props and use of the various apps we recommend to help you create content with your phone. These sessions lean heavily into strong photography techniques and how to use Instagram to boost your reach. You will also get an additional hour in the studio, using all of our props and tools, so you can experiment and create independently.
Ara Studios has 2 workshops available.
Creative Content Workshop - This 3hr workshop is ideal for start-ups to medium size businesses looking to make a big impact on their online visibility and sales. It includes a 1hr photo shoot, 1hr support to create reels, one-on-one suppport, our photography and Instagram basics booklet, and the opportunity to network with other attending business owners.
The next Creative Content workshop is Friday 12th August 2022, 12 pm - 3 pm.
Creative Content Business - This 3 hr workshop is ideal for businesses who want 3 in-house staff to learn about creating content for the business. It includes Onsite training at your business location, Phone photography Tips booklet, Instagram Business Basics booklet- A 10- step guide. and guided content creation with us to learn to produce quality phone photography and video to use across social media platforms. Additional staff can be included in the training (at an additional cost).
THE DIFFERENCE BETWEEN INSPIRING DESIGN & ARA STUDIOS
The key differences between Inspiring Design & Co and Ara Studios are:-
Inspiring Design is a Branding and Web Design service, so to ensure your business succeeds online, we can work with you to create a Content Strategy - what you want to achieve and how.
Ara Studios helps create Visual Content for marketing purposes, to use across all platforms, and capture your audience’s attention. It’s the actions you take to achieve the ‘how’.
WHY YOU NEED A STRATEGY.
A content strategy can help:
people move to other online locations beyond your website to boost your online presence and drive new followers your way.
Measure how your audience reacts to content to determine what works best with them.
Create content to direct potential customers on a sales journey, increasing their chances of becoming customers.
Having a clear strategy helps you:
• Position yourself to be seen as an expert in your industry.
• Maximize your marketing reach through social sharing.
• Managing relationships with leads and former customers to deepen relationships.
TYPES OF CONTENT MARKETING
Once you have your content strategy, you'll want to figure out the marketing tactics you'll be implementing. Here are some examples of content marketing:
Images and Infographics
A picture has 1000 words, which is why we take photos of our products or ourselves working in our services. They help engage your audience by allowing them to see what you offer and how you work behind the scenes of what you do. Working with Ara Studios, you’ll get support to take multiple photos of your products for future use.
Infographics are also great for breaking down statistics, processes, or facts. You can post them on social media platforms, websites, and email marketing. They position you to be knowledgeable and trustworthy.
Video Marketing
Video marketing can attract people who are interested in your product or service by helping them solve problems and positioning your product and service as a solution. Reels are a great way to create easy and fast video marketing, and Ara Studios will help you create some reels while you work with them.
Blog Posts
Posting informative blogs can bring in new traffic and improve your organic search engine optimization (SEO) results. It offers an opportunity to connect with new prospects and past customers. They're already on your site to read that blog post, so lead them through a sales funnel while promoting your products or services.
Writing informative guest blogs for other business websites can help you establish yourself as an expert and help you drive new traffic to your website by promoting yourself and your brand and adding backlinks.
Email Marketing
Email marketing offers an excellent opportunity to deepen relationships with leads and past customers. Use it to promote new products and services and alert your subscribers to a promotion or new blog.
ANYTHING can be content! From your day-to-day activities, errands and chores, and even drinking coffee at a cafe.
Don’t believe us?! Come and see for yourself.
Keen to join a FREE masterclass?? Ara studios have x2 workshops on the 19th of August between 9:30 am, and 11:30 am.
Instagram Basics - Learn how to master the basics of Instagram and amplify your business’ performance
Photography Basics - Learn how to create eye-catching product photography at home using your phone!
Written by: Natasha Tahiwi | To Done (NZ)
Published by: Inspiring Design & Co.
