How to promote your Squarespace website.

Do you feel like you've put so much effort into your website but aren't getting any visitors, let alone sales? As you click through your website, you're constantly making changes, hoping it makes a difference, but still crickets?

There are many ways to promote your Squarespace website, but with so many options, figuring out where to start can take time.

To help you get the most out of your promotion efforts, here are our top tips for promoting your Squarespace site without paid advertising.

Maximize Email Marketing.

Email is a powerful channel for growing your audience and engaging with your community and previous customers. 

Email allows you to segment your messaging to ensure you provide personalized and meaningful content to a given audience. For example, someone running a sporting goods store may want to email people who bought running shoes in the last six months about their new winter running gear. 

You can also use emails to grow your audience and collect potential leads. For example - we created a free SEO E-guide. Those interested in doing their own SEO downloaded our FREE SEO E-guide and subscribed to our mailing list to receive it.

Growing your subscriber list is a FREE way to connect with your audience. You can use Squarespace's built-in tools to gather email addresses and create engaging newsletters.

If you already have a mailing list, START USING IT! Send our emails regularly with links to your website. This is a great way to keep your business in mind and encourage people to visit your site when looking for what you offer.

Leverage Social Media.

Your Squarespace website should seamlessly integrate with your social media efforts. Share your website's content on your Socia Media consistently.

Picking the proper channels for you will depend on your business, success on current platforms, and customer demographics. For example, if you're a realtor targeting a professional audience, you may drive traffic from LinkedIn. On the other hand, if you're a gym with a millennial audience promoting a free virtual fitness class, you might use Instagram stories and encourage people to swipe up to visit your website and register.

• On Instagram, website links can’t be clicked on posts and comments. So it’s best to share website links through stories and private messages.

• On Facebook - adding links to posts can reduce its reach, so add links to the comments section instead.

For a simple solution - use Squarespace app Unfold to customize how you drive traffic to your website.

Blog for Visibility and Credibility.

Blogging isn't just for sharing insights—it's also a valuable SEO tool to help you be 'seen' and is a fantastic way to showcase your expertise and draw organic traffic to your Squarespace site. 

Share insightful articles, tips, and industry news that resonate with your target audience and incorporate keywords naturally and consistently.

• You can let your audience know you have a new blog through email marketing and sharing links on social media.

• Make sure your blog title uses keywords and phrases that are used in online searches. (Answer the public is a great tool we use for this)

• Make sure to add your personal touches to all of your blogs, as your audience relates more when sharing tips from your own personal experiences.

Consistency is key, so aim for regular posts and over time, this can significantly improve your website's ranking on search engines.

SEO - yes, we’re saying it again!

Search Engine Optimization (SEO) is your ticket to organic growth. Conduct keyword research to understand what your target audience is searching for. Optimize your Squarespace site's content, metadata, and images for search engines. Regularly update your website with relevant content to maintain a strong SEO presence.

Remember: -

• Research your keywords.

• High-Quality content is king!

• Optimize Images and Media.

• Make sure your website is mobile-friendly.

• Keep URLs simple and user-friendly.

• Use keywords in Page Headings and Meta Descriptions.

• Internal Linking.

• Optimize Page Title Tags.

If you need help figuring out where to start regarding SEO, check out our recent blog about ‘How to do SEO on your Squarespace website” and download our FREE SEO e-guide today.

Your Squarespace website has the potential to be a game-changer for your small business, and you don't need a hefty budget to promote it effectively. No matter what methods you choose to promote your Squarespace website, the most important thing is to be consistent and think about how to reach more people.

By following these tips, you'll start driving more traffic and generating more leads from your website.

If you’re interested in discussing the above steps in more detail, or want to be walked through some of the steps - we’re here to help you. Book a free consultation today with Ngahuia to learn more and get help to conquer the digital world to promote your Squarespace Website.

Written by: Natasha Tahiwi | To Done (NZ)